Blinded By the Light

Graphic designers know all about negative space, but this is something else! Have you ever seen an ad that doesn’t actually show what’s being advertised? While there are some, it’s definitely not common, and Dutch sunglasses brand Ace & Tate have taken it to clever new heights with their latest campaign! The creative design features people squinting, and all have one thing in common: they sure look like they could use a pair of sunglasses to be more comfortable. Sometimes creative design can be about what isn’t there just as much as what is!