Aruba’s Voice of Nature

The Aruba Conservation Foundation (ACF) has hit the scene with a bold, fresh rebrand! Far from just a marketing ploy to drum up visitor numbers, this rebrand is intended to showcase the deep mission of the foundation. Guided by the intent of being the “Voice of Nature”, the new look showcases this with the organic logo, to the earthy color palette. Collaborating with agency How&How, the ACF embarked on a journey to discover what their essence meant, both to themselves and to the community of Aruba. The ACF’s rebrand serves as a powerful testament to humanity’s intent at a symbiotic relationship with the natural world.