AI + Graphic Design: An Unlikely Pairing

Ok, this one is a little creepy! Designers, look out: we’ve always thought our jobs couldn’t be outsourced to machines…well, designer Nickolay Ironov is here to prove us wrong. The Russian logo designer is known for his experimental work…and it turns out, the fact that there is no “he”: the graphic design work is the product of AI, and Nickolay Ironov doesn’t exist. An experiment by Art. Lebedev Studio, the team in charge of the project kept the “remote employee” under wraps for a year, until unveiling the whole thing. The story is absolutely fascinating and this blog can’t do it justice, read the whole thing!