AI Art on the Spot

When an ad campaign involves AI AND Baz Luhrmann, you know it’s going to be something special! Bombay Sapphire gin and the prolific director joined forces last year for the #SawThisMadeThis campaign, where Bombay Sapphire aficionados submit creative pieces to the hashtag, running the gamut from photography and paintings, to music and sculpture, and beyond. This year, the duo is expanding on the campaign with the introduction of a humanoid, painting robot called Ai-Da who will create art from these submissions in real time at the exhibition in London. Afterwards, the artworks will be available to view online for everyone, no matter where in the world you drink your Bombay Sapphire.