Ads For…Rats?!

Move over, Times Square! there’s a new target audience in town, and it’s not the tourists. Ads For Rats is a cheeky (or is that…cheesy?) project from five VCU Brandcenter grads who built teeny tiny 13-inch billboards just for New York City’s most infamous residents: rats. Yep, real billboards, real ads, but hilariously reimagined for every rodent life: like Band-Aids as sleep masks, and rubber bands as gym equipment. While it started as a joke, the project quickly turned into a deeper commentary on how marketers communicate at scale, and how something absurdly small can still break through. It’s weird, clever, thoughtful…and honestly, we’re obsessed.