Adios, Peacock

CNBC is officially saying goodbye to the peacock after nearly 30 years, unveiling a new logo that leans into a sleek upward-arrow motif instead. Revealed during an investor day keynote, the surprising new look ties back to the network’s very first 1989 logo. The “N” now holds a hidden arrow in its negative space, the “B” carries a subtle downward-arrow cut, and the whole mark shifts to the font Gotham, a big deviation from the peacock-feathered predecessor!