ADIDAS Uses Data to Make Beautiful Designs

ADIDAS has teamed up with creative studio ESPADAYSANTACRUZ for a special edition sculpture inspired by some of the most talented soccer players in the world. In promoting their new ‘Nemeziz 19’ soccer cleats, the sportswear giant has set up almost 40-foot-long installations displaying the shapes and movements of Leo Messi, Bernardo Silva and Roberto Firmino in London. The players’ movements were recorded digitally, from when the ball reached their feet to when it was kicked. With this data, the creative team crafted the beautiful, motion-filled sculptures on display!