The Absolut Best Pasta Sauce Campaign

Obviously, we are craving some pasta this week. We all love a vodka sauce, so Heinz is making sure they make top-shelf vodka sauce with a team-up with Sweden’s Absolut Vodka. The best in tomato sauces meets the best in vodka! This dynamic duo is showcasing the co-brand with a clever graphic campaign that showcases an iconic visual: the Absolut bottle, with a twist. The bottles are subtle though, no literal bottle placements here! Suggested out of piles of pasta, gaps in a tomato bush, or stacks of parmesan cheese, this campaign will have your mouth watering and adding this sauce to your grocery list.