A Visual Design for an Invisible Fragrance

Elsewhere Fragrances, a scented candle company renowned for crafting scents that transport you to imaginary, dreamy worlds, sought a visual identity to capture the essence of their invisible fragrances. To bring this vision to life, they partnered with Studio AWP.

Drawing inspiration from dusty library shelves, laboratory notebooks, and vintage aesthetics, AWP developed a typographic and visual identity that emphasizes the ideas the fragrances evoke, rather than the literal scents that compose them. The packaging features tactile elements like embossed textures and nostalgic, home-video-style photography, blending scent, memory, and design seamlessly.

The result is a brand identity that elevates the concept of designing for an intangible product, creating a sensory experience that feels both unique and timeless.