A New Look for MotoGP: Faster, Forward, Fearless.

MotoGP just got a major brand refresh, thanks to legendary branding agency Pentagram. The new identity captures the speed, motion, and adrenaline of the sport with a sleek, custom logo inspired by the way the bikes lean on the track, a custom dynamic typeface, and a flexible color system. Designed to be as bold as the sport itself, the brand embraces MotoGP’s evolution into a global entertainment powerhouse while staying true to its more humble roots. With the tagline “Faster. Forward. Fearless,” it’s all about celebrating speed, innovation, and the community that powers it.