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A New Look for Good

Experience Your Design

Experience Keylay

A New Look for Good

Jan 08, 2025

Rao’s Homemade, the pasta sauce company (if you haven’t tried it, you’re missing out) stirred up something special over the past holiday season: a first-ever limited-edition marinara sauce bottle label designed by New York artist Timothy Goodman. The artist, known for his bold, playful style, reimagined the classic Rao’s label with pizzazz, adding illustrations of basil leaves, garlic bulbs, and tomatoes, as you might expect. The resulting label is as delectable as the pasta sauce inside. Beyond its eye-catching design, this collaboration supports a worthy cause: 100% of proceeds go to City Harvest, a New York charity fighting food insecurity.
Check out the limited edition label here >>
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