A New Look For Bose

When rebranding Bose, design agency Collins focused on more than just a new look—they aimed to tell a story that matched the brand’s legacy of audio innovation. The new brand identity, built around the tagline “Sound is Power,” reflects Bose’s commitment to the future, while honoring its 60-year history and iconic, existing logo. Key brand updates include a fresh typeface (all the rage in graphic design these days!) and a custom wordmark that was inspired by the movement of sound waves. The rebrand also introduces a bold color palette and dynamic motion in the logo, creating a visual identity that’s both modern and staying true to Bose’s iconic presence in the audio world.