A New Identity: The Best 50th Birthday Present for Microsoft

Microsoft is turning 50 this year, so to celebrate, global design studio Koto delivered a fresh new brand identity that bridges the past, present, and future. Tapping into everything from clunky desktops and Paint nostalgia, to futuristic AI-powered apps, the campaign centers on the idea that “Change Needs Makers.” It’s bold, playful, and people-focused, balancing legacy with an eye towards the future. With dynamic visuals, a modern twist on the classic Windows logo, and a vibrant color palette, Koto’s work honors five decades of tech milestones while inviting the next wave of creators to shape what’s next.