A Font For Every Emotion

Type designer Jessica Walsh’s new venture, Type of Feeling, is set to transform the way we think about typography by linking fonts directly to emotions. Yea, you read that right. Whether we like it or not, forms already evoke certain feelings: hard lines can prompt stress or aggression, and curves usually make you think of softer emotions, like calmness or nostalgia. This new approach could significantly impact design by emphasizing the emotional resonance of typefaces, moving beyond aesthetics to add emotionality as a purposeful design trait. Designers are always trying to create more immersive and emotionally engaging experiences, and Type of Feeling’s emotionally-driven typefaces offer a new tool for the toolkit for crafting designs that connect on a deeper, more personal level.