What Does Your Font Make Your Customers Feel?

Monotype is here with a well illustrated and researched case for how fonts make you feel. We can all feel it, if a typeface is poorly chosen, it can make the whole design look…off, even if you can’t quite put your finger on it. Like you wouldn’t put up a daycare sign using something futuristic and clean, and you wouldnt start a bank with a playful typeface. The study is fascinating, and shows specific examples. Monotype also showed that the font caused these associated emotions in the absence of a logo or photo at all.