Packaging Design with Your Waistline in Mind

Packaging design is one of our favorite things (both to do and keep up with), and we really like seeing examples that show it’s more than just a delivery method to get a product into the hands of a consumer. Packaging is an underutilized extra piece of your brand that you can design and customize to your heart’s desire. English chocolate company Cadbury (of the Creme Eggs fame) has a new packaging method that makes it easier for consumers to save what they don’t eat. Instead of opening the candy and having to eat it all because the thin wrapper is ripped to shreds (or because you just eat all the chocolate, all the time…), their new package can be twisted to easily save what you aren’t ready to eat. They’re testing it out with the Duos bar, but we’re sure this will take off!