The People Behind the Clay

Y’all know we love a good rebrand! Aardman’s rebrand goes a lot further than just changing colors and typefaces, this rebrand has layers and we are loving it. While the name alone may not jump out at you, you’re no doubt familiar with Aardman animation studios: they brought us the classic Wallace & Gromit claymation cartoons! This rebrand puts a lot of their iconic characters front and center…as well as a specific nod to the people behind the scenes doing the tough work of animation. Can you spot it? They have incorporated the thumbprints of the clay sculptors into their patterns! The most impressive part is that they did this rebrand in house. If you don’t have the resources to undertake something like that, KEYLAY Design is happy to help!