DESIGN CHATTER
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Is it a garbage can…or a Guinness?
May 19, 2021
It’s so close, you can almost smell it: a return to the more normal times pre-covid. While our world will never be the same, the things we missed the most will soon be available again, like going to the bar for a beer! Guinness, known for its great design almost from day one, doesn’t disappoint during this time. The Guinness Doppelganger series of ads uses clever design to show what’s really on your mind: a cold pint of Guinnes beer. In the UK, pubs and bars opened up on May 17th, so this was surely on a lot of minds! Cheers to Guinness for a clever use of design and illusion to make a great series of ads!