While our team loves building brands from the ground up. We love product marketing even more because we can take one idea (or several) and work on campaigns that bring them to new audiences.

Of course, it made sense to create a list of reasons why this type of marketing is among our favorite projects to work on.

You’re Exposing Diamonds in the Rough

We’ve worked with various industries—each one with their flavor of marketing to their customers.

And it’s in these different, distinctive segments where we really make products shine.

When a barbeque sauce company came to us, they wanted not only to rebrand but relaunch their product entirely. Originally, they used outdated label designs on their sauces and had a very basic brand presence on Facebook.

But what they lacked in a stylish design, in the beginning, they made up for with a drive to create something better.

We found it to be an exercise in building on what they already had.

For this relaunch, we paid close attention to not only what was said about the product, but customer’s reactions—and our own—to trying it out first hand.

The result was a new brand that presented the sauce as representing down home, southern hospitality they wanted to be known for.

You’re Getting to Know a Client’s Customers

One of our favorite parts of product marketing is how much information we get about the customer. It’s safe to say that we like getting into the details about different demographics.

They influence how we design and which elements to highlight for each company’s marketing campaigns.

Armed with the right information, you can produce amazing designs that check all of the aesthetic and strategic checkboxes.

You’re with Brightest Minds in Marketing

Design doesn’t happen in a bubble. Our team is lucky because we’ve worked with some smart marketers who want to bring the best out of their products.

In essence, we’re partnering with the product managers to communicate with their target audience in their language.

And who wouldn’t love doing that?

Of course, we aren’t going to name any names, but it’s incredibly rewarding to sit down and create a plan to work on different tactics to bring a product to market.

You’re Designing for Different Outlets and Platforms

When compared to brand marketing, where you’re establishing how you’re presenting a business to the world, product marketing creates flexibility in various online and offline outlets to position and promote specific products.

We’ve helped brands prepare to introduce new products and services everywhere, from trade shows in lands far away to online events right at your fingertips.

And there are only more and more opportunities available for companies to expose their audiences to new products.

With all of the new technologies available, brands can communicate with people anywhere, at any time.

So when clients come to us with a new product idea that they want to launch on an untested platform, we jump at the chance to accept the challenge.

It’s an exciting time to be in marketing and especially exciting to be a designer.

You’re Helping Client’s Get the Most Out of their Design

Whether it’s a brand new startup launching an app or an established company releasing a life-changing product, they’ll test, tweak, and refine as they go along.

Product launches can be especially nerve-wracking when there are a lot of plates spinning at once.

This is why we take the approach of going through the process of creating flexible designs. We use them to quickly implement a few different templates into a variety of executions.

For instance, we can create a set of graphics used for a product’s direct mail campaign that could later extend into a promotional landing page or marketing materials for an in-person event.

It’s a Chance to Create Product Packaging

Product packaging design allows businesses to use creativity to grab people’s attention.

In our case, we use die cuts, special finishes, and our creative eye to highlight a product’s features and benefits. We enjoy taking unique B2B design challenges and solving them with a little ingenuity and risk-taking.

Product marketers of all stripes can appreciate the magic that comes from creating a package design that makes prospective buyers stop and stare.

Can You Feel the Love?

Let’s hope so. While we really dig working on building brands, there will always be a special place in our hearts for product marketing.