Kellogg’s Just Got One of the Biggest Redesigns in Their History

The problem: Kellogg’s wanted to make it easier for European consumers to find the company’s cereal boxes on grocery store shelfs. The solution: bring in brand agency Landor for a redesign! Keeping Kellogg’s customers’ feedback in mind, Landor reduced clutter on the boxes and prioritized bold, easy-to-spot colors. That and other graphic design choices paid off, with 70 percent of customers being able to find the boxes more easily. We love when good graphic design pays off!