How Beer and Clever Design Made This Band’s Album Release Pop

How do you make an album release stand out when so few people buy physical copies anymore? Boston band The Lights Out released their album on Spotify … on a beer can! The crew over at The Dieline wrote about how the band enlisted a local brewery to make a beer inspired by the album. What was ingenious was that they released the album on the packaging right on the can. Consumers could then tweet the hashtag on the can to start the musical journey. Brilliant!