Discover the 400 Kit Kat Designs You’ve Never Seen

The Kit Kat chocolate bar is a pleasant staple of gas stations, drug stores and grocery stores across the U.S. But in Japan, Kit Kats are an obsession! The New York Times Magazine dives into how Nestlé Japan’s marketing department’s decision to experiment with new flavors sent Kit Kat popularity skyrocketing. What design changes, upgrades or expansions can you make to boost your company’s business?

Feature photo by: Spencer Lowell for The New York Times