Changes Coming for Audi Logo?

German car manufacturer Audi’s current logo emblem is only about two years old. The company did away with its metallic sheen to go “digital first,” with an entire branding system being unleashed this year for this purpose. The pared-back strategy seems to be working, as a set of new trademarks have been filed in Germany and the US that appear even more simplified than the current identity. There’s a good reason why Audi might have decided to simplify its logo even further: earlier this year, the agency that worked on the brand’s recent overhaul said displays keep getting smaller, which means logos have to be distinguishable no matter how tiny an interface is. Way to think ahead, Audi!