How Old Spice Got Weird(er) with This Innovative Print Ad Design

Old Spice’s brand (and sales) got a major boost several years ago when they launched an ad campaign that was heavy on the weird and the surreal. And they aren’t letting up as their latest print advertising design shows. The male grooming product company decided to show off their Captain scent by drenching a paper blazer with it and using that as a magazine insert. And yes, it’s actually wearable.

Agency: Wieden+Kennedy