DESIGN CHATTER
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Nutella Nails a Sweet Package Design Idea
Jun 20, 2017
Nutella has one of the most recognizable logos in the world, and architecture and design magazine Dezeen lays out how the company’s ad agency harnessed the power of that logo to create seven million different versions of Nutella’s graphic identity. This goes to show that with the right graphic designer and the right technology can make for a successful campaign, and even turn a product into art.