EnviroSystems

EnviroSystems wanted to raise awareness about its product EZ Prime on various concrete product-focused websites and they wanted to create messaging around having a New Year's resolution. In order to create interest, they needed the web graphic to appeal to a masculine over-30 crowd. We chose a relatable character and devised a creative headline that construction workers and companies could relate to. The end result was an easily identifiable web banner with a call to action that led users to EnviroSystems new website and online ordering system.