SBAN

SBAN had a growing demand to reach its members on a weekly basis and they wanted the communication to be managed by KEYLAY from start-to-finish each week. To achieve SBAN’s goals, we first designed for them an HTML template from scratch that included bucketed information about their programs and events and further color-coded those areas to match the corresponding landing page that the user would hit upon linking to the website. Once the template was created to brand standards we selected a writing team and a designer to manage the weekly newsletters that SBAN sent to its members.