When The Copy Is The Highlight Of The Brand

Normally, when you think of a brand or an ad campaign, you’re picturing the visuals: the colors, maybe some photography or illustrations, as the primary elements, and the copy comes second. But sometimes, there are brands where the words really steal the show. The image may catch your eye, but it can be the tagline that makes the final sale for the advertiser. The-BrandIdentity is here with a list of brands with stand-out copy that take really bring their visual designs to the next level.