Threads Logos That Just Didn’t Make The Cut

When you see a brand’s logo, it can be hard to imagine anything else to represent them. But behind every logo, are a LOT of failed iterations. Here’s a great look behind the scenes at some of the logo options that didn’t make the cut for Threads, Meta’s answer to Twitter/X. The app came out one year ago this month, so to mark the occasion, the head of Instagram unveiled the curtain on 40 potential logos that just didn’t make the grade. The final logo, a stylized @ symbol created by in-house illustrator Jez Burrows and Ryan O’Rourke, signifies continuity and connection, and is paired with Instagram’s own custom typeface, Instagram Sans: how fancy!