So…Do We Still Care About the Pantone COTY?

In the whirlwind of ever-changing trends, Pantone’s Color of the Year, Peach Fuzz, may seem like yesterday’s news, even though it hasn’t even been out very long. While food names for colors can definitely help in positive perception (think “olive green” and “yolk yellow”), the larger picture of Pantone’s desire to own the world of color isn’t quite so clear.  Recent challenges, like Adobe’s decision to cut Pantone’s colors from its app, asks everyone, designer and layperson alike, if the Color of the Year holds much water anymore.