Is This Already the Best Ad of 2024?!

January in Australia is the middle of summer in the Southern Hemisphere, and Meat & Livestock Australia (MLA)  has swooped in with an advertisement that’s already being proclaimed the best ad of 2024…in the first month! Sometimes a good laugh can bring people together faster than any heartwarming message, and that’s precisely what this advertisement is doing; bridging the generation gap with with humor, satire, and delicious barbecue.