Why are We So Fascinated by Letters?

Typography is undoubtedly a huge part of graphic design. The big deliverable you worked so hard on just wouldn’t pack the same punch if it only used Times New Roman in one weight. “Typography is what language looks like”, quotes typographic designer Ellen Lupton, and that starts the rabbit hole of why everyone notices type, subconsciously or not, and why we as designers take the selection of type very seriously. Author Peter Cho takes us on a delightful deep dive into a question we probably haven’t even asked ourselves, but now we have more of an idea as to the answer.