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Amazon Goes Back to Basics

Experience Your Design

Experience Keylay

Amazon Goes Back to Basics

Aug 25, 2023

Amazon has become almost unrecognizable from its origins as a humble online bookseller. But now, they’ve got a new suite of ads that harken back to their literary-slinging roots by encouraging people to read. They’ve got one that covers almost any genre that floats your boat, from fantasy to thrillers to romance. 19 illustrators were tapped to create the 110 total artworks, and each piece came with a prompt that was just one word and the type of book they were meant to convey visually. We think they knocked it out of the park!
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