Barbie’s Logo Design through the Years

Barbie the movie is still dominating at the box office, and it’s everywhere you look these days. The movie may be causing a modern resurgence, but don’t forget that Barbie is a 54 year old brand, with detailed graphic design treatments to match. Looka is here with a very (very!) detailed deep dive into the evolution of the Barbie logo wordmark, from its inception in 1969 to today. Ever wanted to have the exact Pantone values for Barbie pinks? It’s got you covered. The official font? That too. Topical relevance aside, this is a great read on how any brands can be looked at, so make sure you’d be proud of your brand’s first starts!