Be Kind, Rewind

We love packaging and graphic design, so this one is right up our alley! And may also show our age, but whatever. VHS boxes used to be right up there with album covers for showcasing art that may or may not have all that much to do with what’s inside. Back before you watched everything on streaming with a tiny thumbnail you can hardly see from across the room, the VHS box had to grab your attention and hold it long enough for you to choose to buy or rent that movie. They were a nicely packaged chance for the distributors and designers to get the feel of movie across to their intended and hopeful audience. VHS tapes were the first time you could watch a movie on demand in your home, without commercials or being broadcast, and it was the wild west as far as design went!