How the Porsche Logo Triumphed

The iconic Porsche crest: one of the most famous logo designs in automotive history. Did you know that the rearing horse was almost not the mark of the brand we all wish we could own? The brand started out with a simple word mark that just said “Porsche”, but in 1952, that mark was updated with the rearing horse and the colors that evoke the area of Germany where the cars are made. However, once the 60s hit, the logo was heavily criticized, because the older printing processes of the day had a hard time with it (pre-press is important, people!). There was an initiative launched that explored alternative marks, but luckily, the crest we know and love ultimately won out. Despite this short period of criticism, the crest became synonymous with Porsche and has remained unchanged through various iterations, standing as a distinctive and unmistakable symbol of the brand.