How Nike Became the Brand to Imitate

There’s no doubt, Nike is a juggernaut when it comes to design and marketing. The logo is simple, but the brand packs a punch, visually, emotionally, and with a hell of a story. So how did they become THE brand? Webflow takes us on a journey that begins with their early campaigns, their fortuitous partnership with Michael Jordan, and some of the risks they’ve taken on athletes and spokespeople who have drawn public scrutiny. While it definitely helps to have been around as long as Nike, there’s no question that much of their brand success is due to daring to try new things.