The World’s Oldest Logo Could Be Hiding in Plain Sight

This one sent us down quite a rabbit hole! We were today years old when we learned that the ornate Stella Artois beer horn logo dates back to the 14th century, and is considered the oldest logo still in existence! For their newest campaign, the beer makers have combed through old (very old!) artworks to see if they could spot the logo on brews that the subjects were drinking. By using an algorithm, creative agency GUT analyzed artwork and decided on a probability that the beer pictured was Stella. Making a logo that lasts even a fraction of that time is pretty much #designergoals!