Nordstrom Rack Undertakes a Brand Re(tro)fresh

Sometimes a brand refresh can really just be taking a step back and returning to your roots. Nordstrom Rack is the most recent brand to undertake the retro rebrand trend (remember our article on Thorlo a couple of weeks ago?). However, theirs is a step further: the “new” logo they’ve adopted is an actual old logo from the 70s! With modernizing touches in the logo and color palettes, and very modern photography paired with them, this bold revisioning is a hit in our book.