Back to the 80s with Thorlo + High Tide

We all knew retro design was heading our way, and I’m sure we were wondering exactly how that might look. Well, if Thorlo’s new campaign is any indication, it’s going to look awesome. High Tide agency has taken the athletic sock maker back to the 80s with bright colors, bold block fonts, and washed-out photographs, with a little bit of modern polish, like highly-saturated jewel tones. The brand was founded in 1980 and was the first speciality athletic sock manufacturer, so the decade was an obvious visual springboard for a fresh campaign.