7UP Brightens UP Their Brand

In an attempt to bring some uplifting design to their customers, PepsiCo has launched the first major redesign of 7UP in seven years! Along with a new slogan, “New Get Up, Same 7UP”,  the cans boast a fresh, bold geometric pattern that really makes the name pop. Don’t worry though, it’s still the same green hue you’re used to, you can’t mistake the contents. One of the most interesting factors is that this redesign was cooked up in-house at PepsiCo, a departure from other large brands who use agencies for redesign like this. Be on the lookout for the new cans and the creative advertisements!