Is It Chicken or is it Fish? It’s a New Brand for Chicken of the Sea!

2023 brings Chicken of the Sea’s first brand revamp in 20 years. The iconic mermaid mark (her name is Catalina, by the way) has been updated and shifted to give the wordmark more prominence. And it isn’t just the packaging with a fresh face: their website and messaging has been overhauled too, complete with a new tag line of “Wild-Caught Happiness”. New York’s Little Big Brands agency was entrusted with the redesign, who were committed to “respectfully evolving” the established brand, while ensuring their product would be the choice for consumers.