KIA’s New Logo Leaves Car Buyers Bewildered

Your logo is the centerpiece of your brand, so it’s incredibly important that it clearly expresses what, exactly, your brand is. KIA seems to have missed that memo with their newest redesign. The heavily stylized “KIA” looks very much like a K and a backwards N, and car shoppers are turning to Google to ask “what is the KN car?” With over 30,000 Google searches for some permutation of “KN cr”, that’s a lot of people left confused over their brand! Make sure your logo is crystal clear for your clients and customers, KEYLAY Design can help!