Kraft Macaroni Gets a Comfort Food Facelift

If you’re thinking about macaroni and cheese at any given moment, you can’t hardly help but think of Kraft and their staple blue box. It’s been on the market for 84 years, so it’s had some time to work itself into our daily consciousness! Kraft is unveiling a brand new identity, and that includes not only a new look for the box of noodles, but also a new name that makes it official what we’ve been calling it for years: mac & cheese. Jones Knowles Ritchie was the agency behind the wheel of this project, and they gave the box of comfort an identity refresh, and we think it’s working quite well!