2025: A Logo Retrospective

If you judged logo design in 2025 by social media alone, you’d think many brands completely lost the plot! On the surface, it was lots of posts full of outrage, culture war hot takes, and endless calls to “bring back the old logo”. But if you zoom out, there’s actually a very different story to tell: behind the noise, there was a strong year of smart, evolutionary rebrands (Walmart, Adobe, Amazon, and Bentley, to name a few) that refined what already worked instead of blowing it all up for attention (here’s looking at you, Jaguar). The biggest lesson from 2025? The best branding rarely shouts.