2024’s Halftime Report on Logo Trends

We’re halfway through 2024 (yea, I know…anyway, moving on) and LogoLounge is here with a trend report revealing trends they’ve seen so far this year in logo design. This year’s 15 trends highlight bold experimentation, with logos being “boxed, chopped, dropped, liquified, and sticker-ified”, to quote the report. Sounds painful! Gradients are back, and are now more organic and include animation, while icons and letterforms include endless 2D and 3D variations. Key trends include ‘flat box’ designs, smiley faces, and badge-style logos, with AI often symbolized by stars, which seems to be the new go-to symbol for the hottest new tech around.