Cbeyond

Cbeyond wanted assistance in creating a tongue-in-cheek cloud server campaign geared toward self help and humoring the tech guru. The idea was to introduce a relatable mascot who would be placed in various server-related environments. The end result was “Larry the Server Hugger,” who Cbeyond would extend their product to to help him let go and transition to a better cloud solution. The advertisement was shown on the SpiceWorks website.