Nike Just Took Design and Personalization to the Next Level

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Experience Keylay

Nike Just Took Design and Personalization to the Next Level

Sep 20, 2017

Imagine walking into a Nike Store, designing your own one-of-a-kind sneaker and walking out with the finished product in less than 90 minutes. Nike just made that possible with The Nike Makers’ Experience. It’s the brainchild of Nike and advertising firm Wieden + Kennedy, who ingeniously used augmented reality, object tracking and projection systems to bring designs to life on their customers’ feet. We love this because it shows what can happen when advertising agencies and their clients set a high goal and use emerging technologies to bring customers the ultimate example in personalization.

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