New Custom Font for BBC Sport

BBC Sport, the sports coverage arm of the British Broadcasting Channel, has done a little bit of a brand update. Their logo design has been slightly tweaked, but the really cool part is that they have created an entirely new font, called “BBC Reith”, to display in on mobile. The BBC says most fonts were designed with print in mind, and that BBC Reith is 100% mobile-centric, designed to give its users the most readable experience.