Lufthansa Trades Retro Yellow for New School Blue

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Lufthansa Trades Retro Yellow for New School Blue

Feb 09, 2018

Lufthansa announced their first major advertising design and branding overhaul in years, by getting rid of the bright yellow that has been their signature color since the 1960s. This rebrand marks the 100th anniversary of the company’s crane logo design, and will include a custom typeface and repainting of the planes themselves.
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